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Pubblicato su stage4eu il: 05/05/2025 Lonza, Intern Digital Marketing

Lonza
Münchensteinerstrasse 38, Basel, Svizzera
Economia e finanza, Statistica/Data Analysis, Commerciale/Marketing
vai all'offerta
Attività:
  • Assist in the development and maintenance of marketing performance and campaign dashboards using Power BI (or similar tools)
  • Support the compilation and analysis of marketing data from various sources (e.g., CRM, website analytics, advertising platforms)
  • Generate reports and visualizations to track key marketing metrics, including lead generation, conversion rates, and campaign performance
  • Assist in identifying trends and insights from marketing data to inform strategic decision-making
  • Support the creation and documentation of data processes and reporting procedures
  • Collaborate cross-functionally within the Global Marketing team to ensure data accuracy and consistency
  • Assist in the development of documentation and evaluation of demand and lead generation processes
  • Perform ad-hoc data analysis and reporting as needed
  • Ensure a high level of data integrity and attention to detail in all tasks
  • Assist in developing cost-tracking processes that help improve campaign and  
    marketing ROI tracking and budget allocation.
Requisiti principali:
  • Bachelor's degree (or pursuing a Master's degree) in Business Analytics, Marketing Analytics, Statistics, Economics, or a related field
  • Strong proficiency in data visualization and reporting tools, particularly Power BI (or similar tools like Tableau, Looker Studio)
  • Familiarity with marketing reporting concepts and metrics (e.g., website traffic, conversion rates, campaign performance)
  • Excellent analytical and problem-solving skills
  • Strong attention to detail and accuracy
  • Ability to work independently and as part of a team
  • Excellent written and verbal communication skills
  • Experience with Excel, SQL, or other data manipulation tools is a plus
  • Experience with CRM software is a plus
  • Experience with project management tools.
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