Pernod Ricard, Stage Web Analytics & Content Insights Intern

• Web-Analytics and Search Market Intelligence:
• Research emerging technologies, tools, and practices across Web Analytics and Search, with particular attention to AI-driven developments.
• Transform research findings into clear and practical documentation to be shared with Pernod Ricard’s broader Tech and Digital Marketing Communities.
• Help incorporate researched best practices into our current Product ways of working.

• New Product Information Management (PIM) Rollout Support:
• Includes tasks such as scope framing, project planning, insight gathering, data collection & preparation, building training materials. Solution – Salsify.

• Digital Asset Management (DAM) Evolution Roadmap:
• Participate in the agile ceremonies and own parts of the scope, implement new functionalities, configure the portal and communicate with the marketing community across the world to help them to use the tool in the most efficient way. With a big part of the AI automation embedded in the process. Solution – Bynder.

• Cross-product Performance Monitoring [IG1] & Insight Generation:
• Analyse usage data and monitor key KPIs across tools and dashboards (e.g. GA4, SEMrush, Bynder). 
• Consolidate findings in performance reports with focus on actionable insights and data-driven recommendations.

• Cross-Product Documentation Building:
• Help maintain and update product documentation (e.g., guidelines, tutorials, playbooks).

• Cross Product Agile Support:
• Support in building user stories for the Product Teams.
• Participate in Agile ceremonies.

• Cross-product Dashboard Optimization:
• Work with dashboard owners to enhance structure and usability of our Web-Analytics and Content Dashboards.

• End of studies internship (Bac+4/5 profile).
• Currently studying Business, Data Analytics, Engineering or a related field.
• Have prior internship or work experience – ideally in a Digital Marketing, Data Analytics, Growth or Tech team.
• Eager to learn about digital tools and new technologies:
• It’s a plus if you’ve used GA4, Google Ads, Meta Campaign Manager or Semrush.
• Bonus if you’re familiar with the Agile principles.
• Comfortable analysing data and translating it into business insights and recommendations.
• Proficient in Excel (pivot tables); PowerQuery & Power BI is a plus.
• Comfortable using AI for day-to-day tasks.
• You thrive in a dynamic, fast-moving environment.
• You are proactive, curious, and like learning à there’s a lot to learn in the tech world!
• Key qualities we value: proactivity, attention to detail, critical thinking, analysis, team spirit, flexibility, dynamism, ambition, self-organization.
• Advanced English (main working language). French and any other language are a plus.

Please note: to apply, you must be able to complete 6 months of internship and have an agreement issued by your school/university.