Toyota, Internship Marketing at Lexus

Marketing Campaign Support

• Support the end-to-end planning and execution of integrated marketing campaigns for vehicle launches model year updates, special editions, and brand-building initiatives.
• Assist in developing campaign briefs by gathering market insights, target audience information, competitive intelligence, and product-related content.
• Coordinate with cross-functional teams including Product Management, Digital, Launch team, Public Relations, and external agencies to ensure campaign alignment and timely execution.
• Contribute to the development of campaign messaging and customer value propositions that effectively communicate vehicle features, technologies, and brand differentiators.
• Help manage the campaign timeline, ensuring deliverables are completed according to project milestones and launch schedules.
• Review marketing materials for consistency with brand guidelines, legal requirements, and product specifications.
• Support the management of campaign budgets by tracking expenditures, processing purchase orders, and maintaining records of marketing investments.
• Assist in post-campaign evaluations, collecting feedback from customers, dealerships, sales teams, and agencies to identify lessons learned and best practices.

 Digital Marketing

• Support to the digital team to create the digital content and website.
• Monitor campaign performance and prepare basic analytics reports.

Events and Product Launches

• Assist in organizing pan European vehicle launches activities.
• Support event performance tracking and post-event reporting.

Reporting and Administration

• Maintain marketing databases tool and upload of marketing materials.
• Support budget tracking and administrative tasks as assigned.

• Student (Bachelor/Master) in Marketing, Business or Communication
• Strong organisational skills and attention to detail
• Proactive, structured and able to manage multiple priorities
• Strong communication and interpersonal skills
• Fluent in English (additional European languages are an asset)
• Proficient in MS Office (PowerPoint, Excel).

It is mandatory that applicants are students for the entire period of the internship.